Leveraging our expertise in reaching health-conscious parents, we’ve helped Oilogic, a nationally recognized wellness brand sold in major retailers like Target, Walmart, and CVS, connect with parents seeking safe, natural solutions for their children. Our strategies for Oilogic align educational content with relatable parenting moments to drive engagement and brand loyalty.
THE APPROACH
We developed a cohesive national social media strategy that connected Oilogic’s retail presence across Target, Walmart, and CVS with an engaged online parenting audience. Our approach focused on creating content that blended product education with relatable, real-life parenting moments, making functional benefits feel accessible and trustworthy. We also built and executed seasonal and topical campaigns aligned with key parenting needs, such as back-to-school and cold and flu season, to drive relevance and engagement. In addition, we directed and coordinated creator and UGC campaigns, ensuring all content felt authentic, family-centered, and aligned with the brand’s voice.
RESULTS
We grew Oilogic’s Instagram audience from 16K to over 30K while improving both engagement quality and consistency, consistently outperforming industry benchmarks within the baby and kids wellness category. By integrating the brand’s retail presence into the content strategy, we expanded reach and discoverability across platforms. Our approach combined educational, lifestyle, and user-generated content to strengthen brand trust, ultimately positioning Oilogic as a go-to resource for natural parenting solutions and supporting long-term brand loyalty.