The Do’s and Dont’s of Social Media Marketing During Covid-19

Brands currently face extraordinary changes to their business during this global pandemic. Confronted with remarkable new challenges, many business owners are having to get creative with their social media marketing during COVID-19.  However, it is important to remember that consumers themselves are confronting their own personal struggles. Taking advantage of a crisis is not only […]

Leveling Up Your Clean Beauty Brand with Social Media Marketing

Social media and the natural beauty industry are a match made in heaven. In fact, natural beauty brands constitute some of the quickest growing active accounts in Instagram. And, not surprisingly, those are the same brands expanding their customer base with proven social marketing strategies and techniques. Enthusiatic, engaged followers that are highly receptive to […]

The Struggles of Marketing CBD Products in 2020

If you haven’t heard of it already, CBD, or Cannabidiol, is a chemical compound found within hemp. With hemp now legal in the United States thanks to the 2018 Farm Bill, a new market has emerged and many companies are looking to promote their brands. But CBD brands are fighting an uphill battle to educate […]

9 Realities of Running a Business as a Mompreneur

I want to start by saying I wouldn’t trade my daughter for the world. But there are days where it’s extremely challenging to be a mother and run a business. There will be times where you miss important calls, deadlines slip by, and you can’t wait to collapse on your bed and sleep. There are […]

7 Wellness Marketing Tips You Should Be Using in Your Instagram Strategy

How is your wellness brand using Instagram? Are you taking advantage of the explosive growth this social media network can offer? If you’re like most, maybe you make an occasional post here and there. But you should be focusing on Instagram more – a lot more. Instagram is one of the only social media networks […]

5 Wellness Trends That Need to Be On Your Radar in 2019 and Beyond

Every year, it seems something new dominates the wellness industry. With a continued focus on healthy, eco-friendly options, there is no shortage of ideas. Consumers today are increasingly aware of their health and actively seek out products and services that fit their values. The wellness industry caters to value-driven consumers who prioritize being aware and […]

5 Wellness Brand Social Media Marketing Tips

There has been a ton of conversation surrounding the recent Facebook algorithm change, most of which has an air of panic mode and a hint of “the sky is falling”! We get it. It’s big news. (If you haven’t heard about the latest algorithm change, check out this live video from Social Media Examiner). The main […]

Increasing Sales with Pinterest for Your Lifestyle eCommerce Brand

Believe it or not, many agencies continue to argue against the value of Pinterest for the brands they represent. This is the default response for marketing professionals who haven’t adjusted their strategies to include the relatively young social network. It took two years from launch for Pinterest to go mainstream and when it did, it exploded […]

Social Media Marketing Tips to Try Right Now

Need a couple social media marketing tips to try this week? Get started below: Leverage Post Engagement Ads If you have Facebook post engagement ads running for your brand, it will show on each post on the Facebook page how many people ‘liked’ it. If you click on that link it will show each individual […]

Increasing Sales with Instagram for Your Lifestyle eCommerce Brand

Instagram is more than pretty pictures. With over 600 million active monthly users, Instagram holds endless possibilities for engaging your customer base. The Instagram engagement rate beats not only other social media channels, but also every other traffic source — including YouTube and email. Instagram’s phenomenal engagement rate doesn’t mean you can simply upload a […]

Increase Sales with Facebook for Your Lifestyle eCommerce Brand

For most eCommerce brands, developing a Facebook sales strategy ranks high on the list of marketing priorities. Facebook is the number one social platform for driving traffic and building an audience. How does a lifestyle eCommerce brand turn Facebook fans into repeat customers? Established lifestyle brands are experts in creating compelling and shareable content. They […]