Archive for the Marketing Strategy Category

Social Media’s Role in Multi-Channel Marketing

Social Media’s Role in Multi-Channel Marketing

Today’s consumer has an unprecedented amount of brand-related user-generated content available to them. To an extent, the seller is no longer in control. We’ve all seen Mad Men, right? The old marketing model was advertising based. Corporations and ad-men sat around a conference table on Madison Avenue, […]

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Benefits of Hiring a Marketing Agency vs. Freelancers

Benefits of Hiring a Marketing Agency vs. Freelancers

So you decided to step up your game and hire a freelancer instead of a marketing agency to manage your Facebook page. And your Twitter account. And your Instagram. And then you needed some web development work and a little SEO optimization… eCommerce… and then you branched out […]

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Why Social Media Advertising Won’t Work for Your Business

Why Social Media Advertising Won't Work for Your Business

Does Facebook advertising work? If you’re asking this question, chances are your business is experiencing one of three common marketing problems: a lag in sales, dipping site traffic, or a lack of engagement or ‘followers.’ You’d like to turn to social media advertising to address one or […]

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Avoid the Stock Photography Trap: Authentic Branding with Original Photography

Avoid the Stock Photography Trap: Authentic Branding with Original Photography

Stock photography may appear to be a simple solution for your overall marketing strategy, but original photography goes a long way towards creating an authentic online presence for your brand development. Finding the Perfect Photo for Your Marketing Campaign Years ago I was writing a case study […]

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Do you Vlog? Amp Up Your Leads with Successful Video Blogs

Do you Vlog? Amp Up Your Leads with Successful Video Blogs

As you’re probably well-aware of by now, blogging is a necessity when it comes to showing off your skill, building a steady client base, and voicing your brand. Adding pictures, quotes, and fancy bullets are excellent attention-grabbers. But have you thought about blogging videos? You might have […]

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Time Wasting Marketing Mistakes

Time Wasting Marketing Mistakes

You may have owned your business for 10 years or just put that “open” sign in the window, either way, there are a few key factors to drawing in and retaining clients. Wouldn’t you love to double your leads in one month? Or get exceptional client feedback that […]

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