As you’re probably well-aware of by now, blogging is a necessity when it comes to showing off your skill, building a steady client base, and voicing your brand. Adding pictures, quotes, and fancy bullets are excellent attention-grabbers. But have you thought about blogging videos? You might have seen others dabble in this endeavor and this may have sparked some interest with the direction of your blog. But have you given it a try? There is an art to video blogging and it’s much more than setting up your smart phone while the kids are napping. Check out these innovative tips on how to successfully include videos in your blogs to get the results you want.
What is Video Blogging?
In its simplest form, video blogging can be anything from talking about your favorite three products to your day-to-day business habits. So how does this differ from straight content blogging? Your face-to-face interaction with your consumers is more believable and it shows your expression and the passion behind what you believe in. You aren’t just writing 500 words of content for your readers, you are engaging with them, whether it’s answering a series of recent questions or introducing a new product. Video blogging makes it simple for others to connect to you and feel connected to your brand. You can get as creative as you like with your videos by including pictures, music, slideshows, and much more.
Why Should I Start Video Blogging?
Did you know that 1/3 of all online activity is spent watching videos? Even more enticing of a reason to try it, 36% of consumers trust online video ads. If those details aren’t reason enough, let’s take it a little further. When was the last time you can say that you’ve gone without viewing a video of any kind?
Whether a music video or product introduction, 80% of viewers recall a video ad that they have viewed in the last 30 days. Including a video in your blog will only increase the interest of the viewer, leading them to click on your other pages and services. According to Dr. James McQuivey, just one minute of video time is equal to 1.8 million words!
Now you can see how important it is to be up-to-date with every aspect of blogging. Even if you have something minimalistic to tell your viewers, they want to see your reaction, your expressions, and your passion.
So, How Do I Start?
First, you need a better camera. Even if you start with your smart phone, you need to have an updated, high-quality version of the program you’re using. Lighting and audio go hand-in-hand, especially when you are demonstrating products. Proper lighting is a key component of a successful video blog. You could use your camera or you can even use software on your computer to take high quality videos for your blogs. So, create a short and to-the-point video speaking about of topic that pertains to your services or passion.
It’s one thing to have an idea for a video blog but quite another to dive in without having the right elements. You don’t need to spend a great deal of money; you just have to get the right people to help you make it happen. A reputable marketing company that can help get you reach out to your potential clients and help you reach the top in the search engines is what your business needs to get moving.
Thinking about video blogging but have questions on where to start? Contact us for estimates, quotes, and information to get you started on the road to traffic success!