When was the last time you updated your social media accounts? The holidays are fast approaching, and it’s important to make sure your social media accounts are up to date and ready for holiday promotions.
Outdated social media profiles can make your brand look inactive and unprofessional, which can hurt the image you’ve worked so hard to build up.
Another problem is that many small businesses wait until it’s too late to get ready for the holidays. You need to start planning for them right away.
But, how can you do that? And do you even know where to start?
We’ve created this useful social media checklist for health and wellness brands like you. Whether you’re targeting Instagram, Facebook, Twitter, or another social media network, you’ll want to follow the best practices we’re going to share in this social media audit.
Create a Content Calendar and Strategy
Now is the time to plan posts, campaign ideas, and site-wide promotions and sales. You don’t want to wait until the holidays have started to begin thinking about all this!
It pays to plan early, and it may even help you secure additional sales while your competitors are still getting ready.
Creating a plan will help you stay organized when things get busy during the holidays Use your company’s historical data to figure out what types of content work, so when this holiday season hits, you’ll be ready.
There are several tools you can use to schedule posts, prepare your relevant hashtags, and inject some much-needed organization into your holiday marketing efforts.
Maintain Consistency Across All Accounts – Keep Your Profiles Updated
Have you ever checked to see if your accounts are consistent across the board? Most brands make the mistake of using a set it and forget it approach. This may work for some companies, but it makes your company look unprofessional.
You want to make sure all the little details are the same. Everything from your tag line, using the same version of an image, and other details that can make your brand stand out. Here are a few things you should update:
- Holiday hours
- Company motto and tagline
- About pages
- Brand logo
- Banner images (if applicable)
- Information about your products and services
- Relevant promotions
These small details may seem minor on their own, but put together—they tell your brand story. That’s why we’ve included them in this health and wellness social media audit.
When creating posts, you should keep your titles and descriptions similar. If you’re going for humor, keep that same humor consistent across the same post on each network.
It’s not uncommon for businesses to just make posts and forget about it. But your social media accounts are a useful marketing tool, and they often provide your customers with their first impression of your brand.
You want that impression to look good, and you want to control how people perceive your brand.
Have a Plan of Engagement
What do you do after you’ve set up your wellness brand’s social media marketing posting schedule and everything is consistent?
The first thing you need to think about is engagement. Today—engagement is everything on social media. It’s how you interact with customers, what they think about you, and how they speak about you to others.
Your wellness marketing should be personal. The average customer loves when a brand connects with them and provides them with a personal experience. This is even more true in the health and wellness industry.
Every interaction needs a reply. And a large part of your strategy will revolve around how you reply. You need empathetic and brand-savvy people who will put a name and a face to the content you’re creating.
Here at Social Styles Marketing, we use tools like Sprout Social to manage your wellness brand’s engagement all in one place. As a Sprout Social Agency Partner, we can provide all the information you require. Interested? Schedule your 30-minute call to learn more.
Use Original Images
Let’s be honest. The holidays are a busy period in our personal lives. You’ll have to juggle family dinners, events, and other things. And on top of that—social media is just as busy.
Every brand is working overtime to connect with their customers. You must create content that is original and engaging if you want to stand out.
Now is a good time to schedule that photoshoot to guarantee that you’ll have the original photos you need for your holiday marketing. This is especially true in the health and wellness industry. It’s not uncommon for customers to do business with companies that have great products and values they can stand behind.
You can enhance your holiday marketing with original images that showcase your brand’s personality, values, and more. Don’t be afraid to emphasize what your customers love most about you. It’s most likely your unique selling point, so use it!
Research Your Industry for Relevant Volume Trends
Everyone wants their content to go viral, but very few business owners understand how to make that possible. Selecting hashtags at random will not generate much traffic.
You must take the time to research what hashtags have potential, which ones are saturated, and others that may be strategic for you to focus on.
Try looking at successful competitors or a similar brand, and see what’s working for them. See what hashtags are bringing them in the most traffic, what types of posts are generating the most engagement, and keep track of the KPIs that matter most to you.
Like most types of marketing—health and wellness marketing is all about reaching your target audience. If you’re promoting your content to the wrong customers, you’ll just waste your time.
Find out where your customers are, and market to them directly through those channels.
Upgrade Your Health and Wellness Social Media Marketing This Holiday Season
The idea of completing a full social media audit is likely a stressful one for you. We get that, and that’s why we are here to help you make sense of it all.
Now that you’re aware of what you need to do, it’s time to develop a plan and put it into action. I created this social media audit to help you understand how to refresh your wellness brand for the upcoming holidays and beyond.
Here at Social Styles Marketing, we help health and wellness brands develop and maintain their social media presence across the platforms that matter most to them.
We don’t believe in the set it and forget it approach. Our social stylists research your industry, brand, KPIs, and help you create a wellness social media strategy that will convert.
We understand that your brand has distinct values. That’s why your customers love doing business with you. And that’s why we want to help you showcase what makes your brand special.
Are you ready for the holidays this year? Take advantage of our influencer outreach program, pay-per-click advertisements, health and wellness marketing content strategy plans, and more.
You’ve worked hard to create your brand and product, now let us handle the rest. Book your free 30-minute strategy call today.