Natural Products Expo West is one of the most important opportunities of the year for CPG wellness brands. With thousands of attendees and buyers from top retailers, it can be a game-changing event—if you come prepared. Whether you’re exhibiting for the first time or returning to build on past momentum, a strong marketing plan is what turns booth traffic into brand growth.
Here’s a comprehensive marketing checklist to help you get the most out of Expo West and make your brand stand out before, during, and after the show. In this guide to Expo West marketing for wellness brands, you’ll find everything you need to stand out before, during, and after the show.
Pre-Expo Marketing for Wellness Brands (4–6 Weeks Before)
Email Your List
Let your audience know you’ll be at Expo West. Include your booth number, product highlights, and a link to book a time to connect.
Optimize Your Website
Update your homepage with an Expo West banner, and ensure your “About” and “Retailer” pages are polished and updated.
Plan Your Social Media Countdown
Start teasing your Expo appearance on Instagram, LinkedIn, and TikTok. Use a mix of behind-the-scenes content, product sneak peeks, and team introductions.
Print Materials + QR Codes
Create or refresh your sell sheets, postcards, and brochures. Add QR codes that link to digital media kits, catalogs, or landing pages.
Prepare Your Booth Giveaway or Activation
Consider what will draw people in—a tote bag, wellness ritual kit, or “spin to win” giveaway. Make it Instagrammable.
Line Up Influencers and UGC Creators
Reach out to wellness-aligned creators attending the show to stop by your booth. Offer a small gifting moment or collaboration in exchange for content.
If you’re looking to build brand visibility at Expo West marketing for wellness brands, these strategies will help you prepare for long-term success.
At the Expo (March 2026)
Use Instagram Stories Strategically
Show your setup, behind-the-scenes moments, visitor interactions, and event highlights. Tag the official Expo West account and use the event hashtag.
Capture Content Intentionally
Get video clips and photos of your booth, team, and customer interactions. Aim for evergreen content you can reuse post-show.
Share Daily Recaps
Post short end-of-day updates on LinkedIn or Instagram highlighting wins, new connections, and product feedback.
Track Leads
Use a lead capture tool (or a well-designed Google Form) to keep contact info organized and tagged with lead type.
Post-Expo Follow-Up (1 Week After)
Launch a Recap Post
Share your Expo West experience and thank attendees for stopping by. Tag partners, creators, and anyone you connected with.
Email Follow-Up Sequences
Segment your leads (buyers, press, influencers) and send targeted follow-ups. Share your line sheet, reorder form, or next campaign.
Analyze and Repurpose Content
Use your captured footage for social posts, blog content, and future ads. A single event can generate months of material.
Pitch the Press
Send out a post-show press release or pitch to wellness blogs and publications featuring your brand’s presence at Expo.
Final Tip:
Don’t just attend Expo West. Leverage it.
It’s not just about showing up—it’s about showing up strategically. With a focused marketing plan and content strategy, you can turn a 3-day trade show into a 6-month pipeline of growth, relationships, and visibility.
Need help with your Expo West marketing for wellness brands or want done-for-you content support around the event? Schedule a 30-minute strategy call with us and let’s talk!