How to Prepare for Natural Products Expo West: Marketing Checklist for Wellness Brands
Natural Products Expo West is one of the most important opportunities of the year for CPG wellness brands. With thousands of attendees and buyers from top retailers, it can be a game-changing event—if you come prepared. Whether you’re exhibiting for the first time or returning to build on past momentum, a strong marketing plan is […]
What Sparked the Rapid Rise of the Wellness Industry?
In just a few short decades, the wellness industry has experienced rapid expansion. In this post, we’ll explore the wellness industry growth trends that fueled its transformation into a multi-trillion-dollar global movement. From cold plunges and adaptogenic lattes to clean beauty and wearable tech, consumers are investing more than ever in their health and wellbeing. […]
How to Develop a Successful Social Media Strategy for Your Wellness Brand
A well-executed social media strategy is essential for health and wellness brands to connect with their target audience and establish a strong online presence. If you want to make a meaningful impact in the health and wellness industry, it’s crucial to develop a successful social media strategy. In this blog, we will guide you through […]
TikTok and Instagram Reels for Wellness Brands in 2022
Wellness Content on TikTok and Instagram Reels continues to explode with TikTok now becoming a platform that is impossible for wellness brands to ignore as we enter 2022. As an example, one of the top hashtags on TikTok currently is #SelfCareTips with over 132 million views (and counting). For a wellness brand, this is an incredible opportunity […]