Increasing Sales with Pinterest for Your Lifestyle eCommerce Brand

Believe it or not, many agencies continue to argue against the value of Pinterest for the brands they represent. This is the default response for marketing professionals who haven’t adjusted their strategies to include the relatively young social network. It took two years from launch for Pinterest to go mainstream and when it did, it exploded […]

Increase Sales with Facebook for Your Lifestyle eCommerce Brand

For most eCommerce brands, developing a Facebook sales strategy ranks high on the list of marketing priorities. Facebook is the number one social platform for driving traffic and building an audience. How does a lifestyle eCommerce brand turn Facebook fans into repeat customers? Established lifestyle brands are experts in creating compelling and shareable content. They […]

Why Social Media Advertising Won’t Work for Your Business

Does Facebook advertising work? If you’re asking this question, chances are your business is experiencing one of three common marketing problems: a lag in sales, dipping site traffic, or a lack of engagement or ‘followers.’ You’d like to turn to social media advertising to address one or all of these problems, which often go hand-in-hand. […]