Increasing Sales with Pinterest for Your Lifestyle eCommerce Brand
Believe it or not, many agencies continue to argue against the value of Pinterest for the brands they represent. This is the default response for marketing professionals who haven’t adjusted their strategies to include the relatively young social network. It took two years from launch for Pinterest to go mainstream and when it did, it exploded […]
Increasing Sales with Instagram for Your Lifestyle eCommerce Brand
Instagram is more than pretty pictures. With over 600 million active monthly users, Instagram holds endless possibilities for engaging your customer base. The Instagram engagement rate beats not only other social media channels, but also every other traffic source — including YouTube and email. Instagram’s phenomenal engagement rate doesn’t mean you can simply upload a […]
Increase Sales with Facebook for Your Lifestyle eCommerce Brand
For most eCommerce brands, developing a Facebook sales strategy ranks high on the list of marketing priorities. Facebook is the number one social platform for driving traffic and building an audience. How does a lifestyle eCommerce brand turn Facebook fans into repeat customers? Established lifestyle brands are experts in creating compelling and shareable content. They […]
Social Media’s Role in Multi-Channel Marketing
Today’s consumer has an unprecedented amount of brand-related user-generated content available to them. To an extent, the seller is no longer in control. We’ve all seen Mad Men, right? The old marketing model was advertising based. Corporations and ad-men sat around a conference table on Madison Avenue, chain smoking and sipping Scotch, deciding how to […]