What is your preferred day-to-day method of contact?
Aside from our monthly marketing phone call and any as-needed phone communication, what is your preferred method for communication on a day to day basis?
Provide links to any of your current social media accounts below.
Do you have control over your website or use a webmaster? Please provide your webmaster's name and contact info, if applicable. We will need this information to upload blogs, place tracking codes to monitor analytics etc.
If you have previously run any Facebook ads, do you have a Facebook Pixel already setup on your website?
If you are selling products, are your products ready to ship? If not, when will they be available for purchase/ready to ship?
If we are doing influencer marketing for you, are you willing to gift out product for giveaways and to influencers? How much product would you be willing to allocate to that effort?
Will you supply us with content to help our social media efforts? We highly suggest original lifestyle imagery for social media success. Do you have existing imagery for us to utilize? If so, please elaborate below. (See details below)
Social media management should be a collaborative process in order to achieve the most benefit. We can share files through Dropbox/Google Drive. Content such as stories, pictures and videos always work well. Imagery can come from influencer collaborations and graphics we create. However, in addition, it is very helpful to have original + branded lifestyle imagery. We can direct you on imagery you can take with your camera phone or you can schedule a photo shoot with us! Interested in why original imagery versus utilizing stock photography is so important? Check out this blog: https://socialstylesmarketing.com/brand-strategy-authentic-branding-original-photography/
Social Media is one component of an overall marketing and sales strategy; will you be investing in any other efforts to further your brand? If so, please list them.
In order to have a successful social media presence, we highly suggest having a well-rounded marketing strategy on and off line. Please give us an overall idea of the additional marketing efforts you are working on/investing in. These other components could include offline events, public relations, search engine optimization, Google Adwords, traditional advertising etc. Here is some more information on social media's role in multi-channel marketing: https://socialstylesmarketing.com/whats-your-sales-strategy-hint-dont-just-rely-on-social-media-marketing/
Branding Question: Give us a brief background on your brand. What is your "story"? What is your tagline?
Branding Question: What are your Unique Selling Points? Why should someone choose you over your competitors? What makes you stand out from the crowd?
Branding: Describe your mission. What problem do you solve?
Branding: Who are your main competitors? Please give website addresses and/or social media handles.
Branding Question: Will there be a face of the brand?
Branding Question: Describe your ideal audience. How old is he/she? How much do they earn? Where do they hang out online? What do they like to do in their leisure time?
Branding Question: What is the lifestyle you want to portray in your branding/copy/imagery? What kind of look + feel do you want on your social media accounts?
Branding Question: How would you like your organization to be perceived by others on social media? What do you want people to feel/think when they hear your brand name?
Would you like a signed agreement with all influencers for every influencer collaboration? Some businesses may only require contracts for larger influencer collaborations and e-mail communication will suffice for the majority of influencer collaborations. Some businesses may require a signed agreement for every influencer collaboration. Please be aware that we will utilize our management hours to facilitate agreement communication with influencers and obtaining signatures.
While we can provide a template influencer agreement, contracts are to be provided to Social Styles to be utilized on behalf of the business.
Would you like to receive our suggestions for imagery or video content (if we are not doing this for you)?
Branding Question: What 3 areas of value would you like to focus on for your social media content? What are the 3 most important elements related to your brand that you would like to highlight?
Branding: What tone would you like us to use on social media? Formal and factual, chatty and informal, or a mixture of both?
Branding: What are some colors that are important to your brand's social media imagery (or that you would like to be important)?
Branding: What fonts are important to your brand (or that you would like to be important)?
Anything else important we should know?
Send me a copy of my responses.