What is the ROI of an Influencer Campaign?

In the fast-evolving landscape of digital marketing, influencer collaborations have become a cornerstone strategy for brands seeking resonance and connection with their target audience. It’s hard as business owners to equate success to anything other than sales. However, we have to remember that not all initiatives are a 1:1 strategy where each Instagram post, for […]

Working With Influencers This Holiday Season: Campaign Best Practices and Tips For Success

holiday influencer marketing

Social media is a wonderland of marketing potential. Virtually everyone is online in some capacity and so connecting with consumers and finding your audience has never been easier. As the holidays approach, finalizing your strategies for online campaigns and influencer partnerships is a must.  Social Styles sat with Upfluence’s senior vice president of sales, Paul […]